Schema for Local Business Websites

Schema is a machine-readable description layer for information already present on the page. It is not a place to add claims users cannot see.

Use supported types

Choose structured data that accurately describes the page and visible business information. Keep names, URLs, addresses, services, and organizational details consistent with the site.

Do not manufacture review signals

Avoid fabricated ratings, review counts, authorship, awards, or business attributes. Validation is useful, but factual support matters more than passing a syntax test.

Maintain it

Update structured data when the visible page or business facts change, and verify that templates do not produce conflicting entities across the site.